Abandoned fashion blogs fill the internet like it is a graveyard, if you have been following style content since (roughly) 2010, you have probably seen this same pattern before – a beautiful blog is created, someone gains over 1 million followers on Instagram, and then simply stops posting when Reels took off. The entire run of “fashion bloggers” now feels almost nostalgic (like MySpace profiles and Tumblr mood boards). This group of women were incredibly dedicated and courageous, and in 2026 when “everyone” agreed that blogging was dead, these 10 women remained resolute to keep their blogs alive and well, a few famous fashion bloggers who still blog are not only surviving , they’re actually relevant. There are certain individuals that spring to mind immediately when it comes to this type topic, that’s right there are three of them: Jessica Wang, Chiara Ferragni from “The Blonde Salad” blog, and Erin Busbee from “Busbee Style” website. Each of them has their own unique persona, which is why let’s break down each woman by herself.
Jessica Wang (NotJessFashion): The Finance Girl Who Became a Fashion Force
If you told a 2014 hedge fund analyst that she’d one day be one of the most recognized famous fashion bloggers who still blog, Jessica Wang would laugh about how life took an unexpected turn, but that is exactly what has occurred for her.
She was born in Tianjin, China, then changed her career path from corporate finance in New York City to pursue a passion for fashion by starting NotJessFashion in the summer of 2014. Her blog’s name defines who she is as an independent person and creative individual; Wang created NotJessFashion to not only express herself as a unique individual but to redefine the traditional understanding of fashion to fit her own vision and values. Since launching NotJessFashion, she has gained a tremendous following around the world, serves as an example of both empowerment and inspiration to Asian Americans who aspire to take risks through their personal style and use quality photographic images to promote self-confidence and boldness.
In 2026, the best part about Jessica Wang is that she became a new person while staying true to her original identity as a blogger who invests in her blog and not just simply transitioning to TikTok (a video-sharing social media platform) as if NotJessFashion no longer existed or becoming an anonymous lifestyle blogger by posting soupy recipes. In addition, she has continued to develop and manage her blog NotJessFashion while working collaboratively with several luxury brands, including but not limited to Bulgari, Coach, Burberry, Dior, and YSL, who together have helped her build an audience of more than five million people on TikTok.
From Fashion to Tech Darling (and Back)
Jessica became famous due to an iPhone hack in May 2020 which went viral with 20 million views and then became part of the Apple iPhone 12 mini campaign with TikTok influencers. Hence, Jessica is now known as the one place to find aspirational, yet attainable style by combining high street and luxury brands.
Now, 2026, Jessica has 2 daughters and her content has evolved to show that she is a full-life individual. She’s evolved from being just a fashionista to live her life out loud, and as she continues to evolve, her content continues to grow with her, which algorithms will never recreate in perpetuity.
The Blonde Salad: The Empire That Survived a Scandal (Barely)
It would be incredible to see Chiara Ferragni’s rise from humble beginnings to fashion influencer! Chiara launched The Blonde Salad, a blog covering clothing and lifestyle in 2009, which has since evolved into an entire agency for talent and marketing strategies – including two Harvard Business School case studies on her journey through entrepreneurship! What kind of businesswoman gets that honor? An incredibly successful fashion blogger like Chiara!
The Pandorogate Era Nobody Can Ignore
As we all know, the pandoro scandal surrounding Chiara Ferragni (of The Blonde Salad fame) is pretty much impossible for anyone to avoid in conversations about the influencer’s business practices.
Ferragni first came to public attention due to the alleged Pandorogate fraud conspiracy involving Ferragni and several other participants profiting millions of euros through fraudulent fundraising activities for charities, with funds intended to help underprivileged children. In January 2023, a post-investigation fine in the amount of €1 million was imposed by the Italian Anti-competition Authority; additionally, in 2025 she was referred for trial on criminal charges of aggravated fraud. The fallout from this scandal resulted in the passing of Italy’s “Ferragni Law” intended to keep influencers from committing fraud and false advertising in the future.
The overall cultural impact of this level of scandal is still under investigation; however, most people who have witnessed the current state of Ferragni and her family or heard of the possible divorce between Ferragni and husband (the rapper, Fedez) will most probably not refer to the cultural impact as one that is “positive,” but more of a landmark event in contemporary Europe.
The Blog Is Still Running , And That’s Actually Impressive
Even with all that having taken place, it would still be false to say that The Blonde Salad (as a media/blog platform) has collapsed or shuttered. The Blonde Salad is still posting content to its site as recently as February 2026. The type of content being produced includes everything from makeup launches to news in entertainment and the fashion industry. The Blonde Salad continues to operate independently of the issues that Chiara is facing. A full editorial team continues to keep the job alive.
As of this date (January 2025) there are approximately 28.7 million people who follow Chiara on her personal Instagram account, making her one of the most followed individuals in the fashion industry. Love her or hate her, she’s still one of the famous fashion bloggers who still blog in the truest sense , the site is live, it’s updated, and it still has an audience.
The key question for 2026 and beyond is whether the brand can fully separate from the controversy, or if it will continue to be part of that story. Given the complex relationship with drama (see every designer scandal), there could be a comeback.
Busbee Style: The Fashion Blog Actually Filling a Gap
Erin Busbee looked beyond the battle for the fashion blogging audience composed primarily of people in their 20s; she wondered why there were very few (if any) fashion bloggers writing specifically for women over 40.
Her search revealed a large gap in the market; women over 40 were largely missing from the fashion community; therefore, she felt compelled to fill that void by creating an online community for them in the form of Busbee Style,a blog and an ongoing movement dedicated to providing guidance, tips/techniques, and inspiration about living an elegant, easy, and empowered life,through fashion.
Prior to creating Busbee Style, Erin was a successful journalist,winning multiple national awards during her time working as a reporter at WCBS, the CBS affiliate in New York City,and has been able to leverage her success to launch a website focused on providing stylish inspiration to ordinary women by focusing on their real lives.
The Strategy That Actually Makes Sense in 2026
Erin’s strategy is to build trust rather than follow trends. Her message is consistent across various platforms, including YouTube tutorials, Instagram reels and blogs on topics ranging from capsule wardrobes to beauty tips – looking good is less about impressing others, but rather dressing for the lifestyle you desire.
Her numbers reflect this strategy; she is one of LTK’s Top 50 Creators with over 100 million views on her YouTube page. Additionally, she possesses a large, engaged audience of more than 1.5 million global followers.
Why Busbee Style Might Actually Be the Future
This is my very honest opinion: in a world where we all are younger and faster and louder every second of the day, Erin Busbee is evidence that being specific can go a long way of ensuring longevity. Erin is specific about who she’s communicating with, has provided value to her audience every single instance, and does not act like she’s 22 years old.
She will openly discuss aging, kids and body changes; celebrating women as they evolve, not reinvent themselves. It seems that her authenticity is quite radical in a time of filters and FaceTime beauty standards. Brands have certainly taken note of what Erin has done; recently, she agreed to do a national campaign with Ulta Beauty, something that she said was both “highly visible” and also “very much in line with what she talks about,” meaning real women who are redefining beauty regardless of age.
What These Three Actually Prove About Blogging in 2026
Many would say that blogging has had its day – that now you just need to post Reels on social media and leave it at that! However, there are three women whose stories prove otherwise. The blogs that have continued to thrive are those with a strong point of view, a committed audience, and a reason for existing that is not solely based on chasing trends from whatever platform is the most popular.
Jessica built a personal brand that focuses on her unique style while also embracing both cultures in which she identifies. Chiara created her own media company, whether you agree with aspects of her work or not. Erin founded her community through a space created for women who had been forgotten by the fashion industry.
All three of these individuals took completely different paths to success and have continued to produce content for their blogs in 2026. At the same time, thousands of other blogs have turned into digital graveyards.
If you are creating your own content or are simply looking for insight into where the future of fashion media will be , these are the famous fashion bloggers who still blog worth actually studying. Not just for the aesthetic, but for the strategy underneath it.
And honestly? The fact that blogging itself is still standing, battered and changed but standing, might be the most fashionable thing of all.
