All right, come on in, hear me out. Blogging is not dead.Blogging is not the end of the world. I know, I know, everyone has said that blogs are dead since Instagram became popular about 2015 and then TikTok appeared in 2020 and took everyone’s attention. But at the end of the day, we are in 2026 and something strange is beginning to occur: written content is making a comeback and I’m not talking about me just here. Oh. My. Gosh. It’s so crowded out here now that every man woman and child with a phone and a ring light is creating that 15-second “get ready with me” video and every reader is tired of them. Even the two most powerful fashion media gatekeepers, Vogue and Elle, have been languishing in sales and in relevance for years now, and that’s a big opening for independent voices that actually write like people don’t. The space is precisely as to why I wish to have you speak about the renowned fashion bloggers who additionally blog in 2026, for sure, some of them by no means left; a couple of are faring better than ever.
Chiara Ferragni — The Blonde Salad
When it comes to fashion blogging, there’s no one better than Chiara. Before anyone knew there was a “blogger turned empire” playbook, the Blonde Salad created it. It began as a personal style blog when blogs were still new, became a media platform, fashion label, and collaborations, and is now what every influencer would kill for.
Is she doing some sort of update to The Blonde Salad every week like in 2013? Not really. Currently, her main time is dedicated to social media and her own brand with the blog being touched occasionally, not obsessively. I will also be honest, as itismandystyle isn’t about putting on a show that everything is perfectly fine — Chiara once faced some serious controversies in recent years which marred her image and hurt her brand deals. I would hate to pile on, this blog wouldn’t be about that but I can’t avoid it. If at all, it’s still here, it’s still hers and she’s still all over the blogging-as-business thing these days. This puts her among the list of known fashion bloggers that still blog, albeit in a subdued manner.
Extra Petite
Jean Wang is worthy of much more praise than she received. For years, Extra Petite has been actively and constantly updated and she continues to do so in 2026, sharing real styling tips for petite frames, still building a community she raised from scratch.
What sets Extra Petite apart is the fact that it’s not vibes-based content. It’s real practical, relevant, and specific: how to hem well, what size proportions go well on a smaller body, which brands cut clothes that don’t fit like a death trap. It’s why her readers come back, as opposed to skipping to some new face that’s trending this week.
The lack of discussion point: consistency is more of a superpower in 2026. The majority of creators abandoned the platform for the new trend of short-form video when it became popular, seeking instant attention rather than sustained engagement. Jean stayed the course, she’s still writing, she’s still publishing, she has something that nobody else does anymore: a decade-plus archive that works for her, works for her day and night, without her having to dance for an algorithm.
Fashion Jackson
Amy Jackson is a prime example that classic and wearable never goes out of style, it just goes under rated. Fashion Jackson has been around for years, and in 2026 she continues to post regularly, even wearing even more of her signature travel-heavy, jetsetting style and eschewing her easy-to-follow outfit breakdowns in favor of her own fashion label.
It’s her all-in-one aesthetic that’s either casual enough to appear relaxed but still make you feel like the best, most sleek version of yourself on a random Tuesday or far less conventional and more like a naturally strong, attractive woman, and that really speaks to women who don’t want head-to-toe editorial fashion, they just want to feel that way on a random Tuesday. That’s a lot of people in the fashion industry who don’t want to admit it.
Her longevity says a lot. She has been doing this since blogging was cool, then uncool and then cool again, and she hasn’t altered her basic method. In an environment where everyone is an arm twisting performer to secure a following, her readers are drawn to her because she is not the one looking for likes, she’s someone who tells them what works.She’s not trying to be a trendy arm twister for likes, she’s telling them what works, and that’s a breath of fresh air in a world filled with noise.
The Atlantic Pacific
Blair Eadie’s been a queen of colour and print in the blogging world and she’s no exception, with new content released on a regular basis. I recently checked her site and is doing sale roundups, an ASOS alert, Etsy finds for the month and a summer basics refresh, packing guides for traveling to Europe, and her weekly “On My Radar” roundups. This is not a dusty, outdated blog, this is a woman who is working her blog week after week in 2026.
It’s her fearless color mixing and pattern-on-pattern styling that makes her aesthetic so easily recognizable. She created her entire aesthetic around “more is more” at a time when everyone else was going for quiet luxury and neutral minimalism and it was a huge success; she’s proven that her audience has been waiting all these fashion cycles, so it worked.
Well, it’s my turn and I promise this isn’t a flex, itismandystyle has had it. It began as iammandyb some years back, followed by itismandy a few years later, and now it’s itismandystyle and there’s finally a focus: edgy, tomboy, alternative, Gen-Z fashion and lifestyle content for folks who have never once interacted with a spring capsule wardrobe post.
There has been a slowdown in growth. Like slower than moly at times. I have rebuilt it more than once, changed the name, changed the focus, second-guessed everything and kept going because I really believe that there is room for it. After all, that’s the idea. It’s one of the rare places that speaks directly to queer women, alternative women, tomboy women and anyone who ever felt like the mainstream fashion content wasn’t created for them. I don’t say that to brag but because it is.
Why Now Is Genuinely the Best Time to Start a Fashion Blog
If you’ve been holding back from creating a blog, then here’s your sign. Currently, TikTok is flooded with short-form videos, and it’s very challenging to get noticed unless you already have a following. In the meantime, long-form written material has gone out of fashion and rare items are valuable. It’s kind of funny, that.
So, despite the increasing amount of AI-written articles in the world, Google continues to value quality, well-written content. A blog creates something that TikTok can’t create, a searchable, archiving website that will continue to work for you for years after you publish it. In 2029, while you’re sleeping, that 2026 blog post can still be driving traffic to your website.
But let’s talk a little money, for there’s that too. As a fashion blogger these days, you will have opportunities for brand sponsorships, guest post appearances, affiliate links, and good ad revenue, as soon as you reach the traffic cut-off point, such as Mediavine or Raptive. All of that remained, just that it became less crowded since everyone sought video instead.
I’ve been at it for about 10 years or so, rebranded, experienced slow growth, periods of wanting to give up and started over many times. One thing I’m sure of, the competition has become a bit slimmer than ever. People just stopped blogging or they tried but had no luck with video. That’s why now, more than ever, is a good time to get started writing.
